Zara: The Origins of Fast Fashion

Zara, founded in 1974 in A Coruña, Spain, by Amancio Ortega and Rosalía Mera, began as a small store selling low-cost, fashionable clothing. It is now a flagship brand of the Inditex Group, recognized globally for its fast fashion approach. Zara emphasizes rapid production and frequent inventory changes, closely following trends.

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