Audi's history began in 1909 when August Horch founded the company in Zwickau, Germany. Initially named Horch, it rebranded to Audi in 1910 after a trademark dispute. The name "Audi" is derived from Horch's surname, meaning "listen" in German, translated to "Audi" in Latin. Over the years, Audi has evolved into a symbol of innovation, luxury, and performance, introducing groundbreaking technologies in the automotive industry.